Tolstoy is an inclusive online fashion brand that takes pride in offering a diverse range of sizes to cater to everyone. It serves as a one-stop destination, embracing individuals of all sizes, gender identities, and expressions. Tolstoy's eclectic collection is thoughtfully curated to ensure inclusivity and provide a welcoming home for plus-size individuals, non-binary individuals, and everyone in between.
The brief for Tolstoy is to develop a brand identity and a bold communication strategy that truly represents the brand and puts it on the map. The goal is to create a distinctive visual identity that captures Tolstoy's essence, values, and unique offerings. Through a comprehensive exploration of design elements, typography, color schemes, and imagery, we aim to craft an identity that stands out and resonates with the target audience. Additionally, our communication approach will be dynamic and impactful, effectively conveying Tolstoy's message, fostering brand recognition, and establishing a strong presence in the fashion industry.
The brand's colors are truly one-of-a-kind, representing its identity like no other. The carefully chosen palette reflects the brand's essence, evoking emotions and setting it apart in the market.
We have deliberately selected a typeface with quirky characters to embrace and celebrate individuality and uniqueness. The distinctiveness of the chosen typeface adds character and charm to the brand's visual identity, reinforcing its commitment to standing out from the crowd and fostering a sense of playfulness.
To create impactful communications, we opted for bold and sharp sentences that exude edginess and enable us to stand out from the sea of sanitized brands. By consciously deviating from the norm, we aim to capture attention and resonate with our audience on a deeper level. Rather than solely discussing clothes, our brand's focus centers on the resilience and strength of individuals who have endured and persevered. Through stark black and white imagery, we create a powerful visual representation that captures the essence of our bold brand. Our communication approach challenges conventions, ensuring our brand's voice is distinctive and memorable in a crowded marketplace.
